Beyond The Hype: Sustainable Marketing Strategies That Drive Long Term Brand Loyalty

Author: Angelina Buckingham

Why do we prefer certain brands? If I was to offer you a pair of Skechers or a pair of Jordans you would most likely pick the Jordans but why is that? Why is one brand better or more popular than the other? What does a brand do to draw people to want their products and make them so popular? What makes a brand stand out? Here are some of the most successful companies in history and here is how they accomplished it.

Nike Air Jordans are so popular because of Michalels Jordan's legendary NBA status. Jordan wore the first shoe, Air Jordan 1, to his basketball games, even though it violated the NBA uniform rules.  He would receive a fine of  5,000 for every game. Nike was invested and paid each fine, the company incorporated rule-braking messages as an advertisement for the shoe, a smart marketing move that Nike did. The bold act created a sense of rebellion and exclusivity around the shoe. Air Jordan has evolved both on and off the court,  a major staple in fashion, and streetwear as well as shoes. Nike air jordan is a successful world wide multimillion dollar company. 

Amazon is one of the largest and most influential companies in the world.  Amazon offers a wide range of multiple different products,  you can buy almost anything off of Amazon from the comfort of your home. They became so influential by prioritizing their customers, making things easy and convenient, focusing on their needs, such as offering almost anything on their website, and also a subscription of prime membership.  By focusing on speedy delivery, Amazon has made shopping incredibly convenient, increasing customer loyalty and boosting sales. This customer-centric strategy has fostered a strong loyalty, which increased growth to their company. This approach allowed them to be able to build a trusted brand, attracting more customers and solidifying their position as an online retailer. 

Apple was founded in 1976 by Steve jobs and Steve Wozniak. It is one of the top most known and successful businesses. Apple is known for its iPhones, iPads, and Mac computers, and its services. Multichannel marketing is one strategy Apple used and was a part of how their business stood out and became an aspirational brand. Apple employs website ads, social media ads, sales, and more to draw customers in to be interested in their products. For selling, Apple uses online and offline distribution channels. Anyone can purchase products directly from Apple retail stores or through their website, from telecom companies such as Verizon,T-mobile or AT&T. The convenience of being able to access Apple products in person and online was a brilliant idea to make customers more likely to buy them. 

Achieving business success, just as seen with Nike Air Jordan, Amazon, and Apple requires more than just luck; it demands a strategic approach, and consent adaptation. These leading companies didn't just rise to the top by chance they implemented new and creative strategies. You can learn from these examples by applying those strategies and methods, to cultivate your own sustainable successful business through long term vision and improvement.